How To Become An Influencer In 2020 - Paid Influencer

How To Become An Influencer In 2020 - Paid Influencer

When brands first started collaborating with social media users to raise awareness of products and services, it was small-fry in comparison to other marketing techniques. But today influencer marketing has grown into an industry worth billions.

A consumer trust panel by ExpertVoice in 2018 showed that only 4% of people trust celebrity endorsements. Instead, they seek recommendations from people who are like them; who have credible experience and knowledge; and who genuinely believe in the brands they’re promoting.

It’s all about social proof. We want to know that something is worth investing our money and time in — and if we see someone we respect and relate to using that thing, we believe it’d probably work for us, too. Credible expertise certainly works in the influencer industry, but so does simply being a real human being. Sharing honest and informative content, and being transparent about who you are and what you believe in, are the building blocks of influencing.